(The following text is from Hollywood Reporter and the image is our)
Nickelodeon is gearing up to dump its trademark green slime on sports celebrities. The network is expanding its popular, long-running Kids' Choice Awards franchise into sports. Kids' Choice Sports will be hosted by former New York Giants defensive end Michael Strahan. The Live! With Kelly and Michael co-host also will serve as executive producer on the new awards show, which is set to bow July 17 at UCLA's Pauley Pavilion.The announcement was made Thursday morning at Nick's annual upfront presentation to advertisers in New York. Like the Kids' Choice Awards, the sports iteration will have Nick viewers voting on their favorite athletes, teams and sports moments from the past year. The show also will feature a slime-filled sports stunt, naturally. The Kids' Choice Awards have been an important ratings and branding component for Nick. And in an era of rampant time-shifting -- which is especially pronounced among young viewers -- a new live franchise has significant upside potential.
